
Who is Joe?
An entrepreneur from 8 years old
Joe has had a passion for life that moves the ball forward against all odds.
Born in Queens NY to a yoga teaching, meditation practicing mother and an
Italian father that was an uber-entrepreneur the author learned simple
techniques for forging ahead no matter the odds. Find out how a young kid
breaks out, builds multiple businesses, changes lives, and eventually partners
with military SpecOps. So what is Spartan Up! Guide to Life all about????
• If you want to change
your life you have to change your frame of reference.
• Anyone can demand
instant gratification... but if you can delay it, you might just get where you
want to go.
• Who says easier and faster is always better? Adversity paves
the road to success.
Spartan
Up! Will comprise 10 chapters, designed
to teach you to systematically apply the Spartan way to every aspect of your
life: food/diet, working out, health, business or work, education,
relationships, parenting. Chapters will be structured around the
following:
1. A
visceral description of an obstacle from Spartan races that symbolizes the
greater life challenges. Whether it’s mud or ice water or greased walls, the
rationale behind creating each obstacle will shed light on the lessons to be
learned from it. By the time the reader reaches the end of Spartan Up! they’ll
feel like they’ve run an entire race and have that same sense of accomplishment
and empowerment.
2.
Guidance and advice on applying the lessons of the obstacle to their own life.
3.
Examples from my own history in adventure racing and business that illustrate
the points being made in the chapter. My own unique voice and life experience
will shine through at every turn, and while some may initially see me as a life
coach from hell, they’ll come to realize that I have a heart of gold (albeit a
well-conditioned one).
4.
Examples from those who have already undertaken the Spartan challenges. The
stories of these people will place readers on the edge of their seat, because
they see so much of themselves in the tales. Many of these people were leading
unsatisfactory lives and filled with self-doubt before entering a Spartan Race.
But doing such extreme racing in short periods of time merged their work and
their play, allowing one to bring meaning to the other.
Enjoy some video clips of The Journey to Becoming a Spartan and Joe talking about what a burpee is and why they suck.
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